Organizational Sustainability


How do we develop and motivate stakeholders?

Steps in Developing and Motivating Stakeholders

  1. Conduct Stakeholder Analysis. Sometimes called Stakeholder Mapping, this step enables you to identify and classify your stakeholders. Questions you may ask are:

    1. Who are my potential stakeholders? (Stakeholder mapping or identification)? Why should I consider them stakeholders?
    2. What is their power/strength, influence, strength?
    3. Who should be my priority stakeholders both within and outside my organization?

  2. Conduct Stakeholder Planning. After identifying your stakeholders, you can plan on how to involve them by considering the following questions.

    1. What is the potential stakeholder’s interest in the project?
    2. What are his/her objections/areas of disagreement?
    3. How can I capitalize on his/her interest, or help him/her overcome his/her areas of difficulty? How can I motivate this stakeholder?
    4. What role in my organization can he/she most effectively play?
    5. What activities can be conducted to keep him/her motivated and involved?
    6. How can he/she be involved in project planning/implementing/monitoring/evaluating?
    7. What is my feedback mechanism?
    8. How can I encourage him/her to work with other stakeholders?
    9. What are my reward/sanction systems?

  3. Conduct Stakeholder Meeting. Once you have decided on your primary stakeholders, invite them and set up a meeting or a series of meetings to familiarize them with your organization, solicit their participation, agree on their roles, and do some preliminary planning for their activities.
  4. Develop a Stakeholder Management and Involvement Plan. Sustaining stakeholders’ support requires that you do the following:

    1. Formalize commitment of stakeholders by:

      1. Defining their role in the organization
      2. Showing their relationship with the organization on the organizational chart
      3. Preparing a “Statement of Commitment” that you may ask them to sign

    2. Provide systematic information to update them on your activities and their involvement.
    3. Ensure activities for involvement, such as in planning for projects, mobilizing resources, recruiting and training volunteers, fund raising, raising community counterparts, involving them in project implementation, monitoring and evaluating, and involving them in informational and advocacy activities.
    4. Regularly assess the extent and quality of their involvement, and plan with them on how they can be more involved. Remember, stakeholders are always willing to help if they are shown how and if their contribution is recognized and valued.


Valmiera Region Community Foundation considers local officials as stakeholders and plans activities to strengthen its partnerships with officials and deputies of local governments toward regional and administrative reforms in Latvia.

Staffordshire intends to bring the issue of sustainability to the Board and to engage them according to their particular interests and skills.

Winnipeg Foundation plans to encourage the 47 independent local community foundations in Manitoba to unite toward a common effort. Thus it plans to convene and engage them as champions of a joint strategy.

Assifero intends to develop a program to increase the engagement of members to help their fellow members.

Cahul Community Foundation. Responsible officials of the CCF holds the view that synchronizing its programs with the development plans of local public administration (LPA) is an important aspect of the Foundation’s sustainability. Hence in their PLE sessions they found practicality in setting up a working group CCF and LPA for concretizing collaboration.


The following sites can give you more information on program effectiveness and relevance

Developing, Motivating and Sustaining Stakeholders: Some Resources