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#LiftUpPhilanthropy Campaign
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What is #LiftUpPhilanthropy?

#LiftUpPhilanthropy is a global and open conversation to raise the strategic importance and value of the development of philanthropy. It is to raise funders’ awareness of the importance of investing in the support ecosystem, or infrastructure, that allows philanthropy to develop in growth, quality and diversity.

Funders interested in the development of the field, philanthropy support organizations, and other interested players are invited to join this global conversation, and adapt it to their own context and own it.


What change are we looking for?

  • Increase awareness of the critical importance of the philanthropy support ecosystem and its positive impact on philanthropy within the entire funding community, including foundations, individual philanthropists, and development and humanitarian funders worldwide.
  • Foster strategic reflection and collective discussions about this topic among funders and the broad development and civil society fields.
  • Increase support – in-kind and financial – for philanthropy support organizations to develop and be better equipped to promote philanthropy in particular and civil society in general.

Start today!

  • Join the #LiftUpPhilanthropy conversation on Twitter
  • Add the topic to your agenda for conferences or held a dedicated event.
  • Engage in a collective discussion to see what are the gaps and opportunities in your country and/ or country of intervention.
  • Share thoughts and best practices using social media, articles, individual conversations and  public communication opportunities to help bring the topic on to more funders’ agendas.
  • Understand and showcase your impact in terms of developing philanthropy and giving. To do so, you can use the 4Cs Framework. 

Check the list of other concrete actions you can implement either individually or as part of a broader coalition of actors engaged in the campaign at the national or regional level.


Learn more



WINGS’ publication Unlocking philanthropy’s potential: A guide for funders to build strong philanthropy support ecosystems, help funders understand how they can contribute to unlocking philanthropy’s potential to build more resilient, sustainable and democratic societies.

It is also a useful tool for philanthropy support organizations to foster strategic conversations with funders at their own level.



This webinar offers different perspectives from the field and is a source of inspiration about how to champion the #LiftUpPhilanthropyCampaign. 
Hear the thoughts from Charles Keiden-Alliance Magazine; Benjamin Bellegy-WINGS; Carl Manlan-Ecobank Foundation; and Yanni Peng-Narada Foundation



Other resources:

  • What makes a strong ecosystem of support to philanthropy? Developed by WINGS, this paper provides information and key messages to guide the reflections of funders, philanthropy support leaders and other actors in developing their infrastructure and turning it into a proper ecosystem
  • How Community Philanthropy Shifts Power? What donors can do to help make that happen: Jenny Hodgson and Anna Pond’s report for funders looking to #ShiftThePower and strengthen community philanthropy. This report will help funders interested in developing grassroots philanthropy with the communities they support
  • The Foundation Center, which maintains the world’s most comprehensive database on US philanthropy and, increasingly, on global grantmakers and their grants


Stay in touch with WINGS to inform the global conversation. Contact Nadya ( if you are interested in learning more about #LiftUpPhilanthropy.


R. Dr. Virgílio de Carvalho Pinto, 433 - Sala 7 São Paulo - SP – Brazil 

Tel. +55 11 3078-7299